
Creative services for a Series-B startup that’s reimagining R&D.
SmartLabs creates flexible spaces for scientific breakthroughs – and they’re moving fast. So they needed a high-performance creative team that worked at their fast pace, flexed as they flexed, and functioned as an extension of their internal marketing team.
Brand Messaging | Sales Enablement | Event Activation | Social Content
A GoodWork team piloted, then retained
as a strategic creative partner.
As an extension of SmartLab’s in-house marketing team, the GoodWork team is dedicated to supporting the company’s expanding portfolio of locations and services. To date, creative services include messaging and creative for major events and in-market activations, digital displays, out-of-home ads, and social content videos.
Here's the makeup of the SmartLabs' GoodWork team:
* SmartLabs’ #1 choice for a team that works as an extension of their own.
* opinion-based number
GoodWork gave us access to all of the capabilities we needed to quickly take our marketing team to the next level. All for a fraction of the cost of an agency without sacrificing agency speed or quality.
Clement Fourny
Senior VP of Commercial